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Keeping Members: CEO strategies for the 21st century. The myths and realities
Author:
Sirkin, Arlene ; McDermott, Michael ;
Year:
1995
Format:
Book
Call No:
KL 96.6 S 1
Publisher:
Washington, DC: Foundation of the American Society of Association Executives
Subject:
Management ; Associations ; Executives ; Human Resources ; Leadership ;
Keywords:
Membership retention The core issues of strategic retention The retention rule Customer service = membership satisfaction = retention Packaging the value Research for retention Communicating with your members Structuring membership for retention
ISBN/ISSN:
0 88034 099 1
Notes:
Includes select bibliography
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1 1 On Shelf KL 96.6 S 1 Available
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