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Marketing and the law
Author:
Clarke, Bruce ; Sweeney, Brendan ;
Edition:
2nd Edition
Year:
2000
Format:
Book
Call No:
KN 284.1 C 2 2
Publisher:
Norht Ryde, N.S.W.: Butterworths
Subject:
Marketing ; Advertising ; Product Liability ; Intellectual Property ; Patents ;
Keywords:
Introduction to the law of marketing Intellectual property Patents for inventions Trade secrets Copyright Designs for industrial products Trade designations:passing off and unfair trading Trade designations: registration of trade marks Product packaging and labelling Product Liability Advertising Selling techniques and electronic business Introduction to competition law Markets, competition and authorisation Collusive conduct Misuse of market power Mergers Resale price maintenance The distribution process
ISBN/ISSN:
0 409 31679 2
Notes:
Includes index
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1 1 On Shelf KN 284.1 C 2 2 Available
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