Full Record

Risks, rewards and retweets social media, marketing and the law
Record ID:
71059
Format:
LIJ Article
Year:
2014
Author:
Kallenbach, Paul ; Kowarsky, Claire ; Reid, Nicole ;
Source:
LIJ (2014) 88 No 3
Date_of_entry:
29/08/2017
Notes:
In this social media special issues comment on in Australia in 2014 almost every major marketing promotion will include ?social? elements. This article answer marketers? top social media law FAQs. - What special rules apply when running promotions via social media? -- What are the risks of inviting third party content? -- Can others copy content from social media? -- What can I do about untrue or unfair reviews?
Section:
Feature
Cover Story
Month:
March


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