Keywords:
1. Six LinkedIn success stories -- 2. An introduction to social media -- 3. Content marketing -- 4. Why LinkedIn? -- 5. Planning for LinkedIn (and social media in general) -- 6. Anatomy of LinkedIn -- 7. Getting started, creating a compelling profile and setting up your company profile -- 8. Connecting with others -- 9. Joining and starting groups -- 10. Participating in, and leveraging, LinkedIn -- 11. Advertising on LinkedIn -- 12. Taking relationships offline -- 13. Measuring your performance -- 14. Managing/Changing your LinkedIn settings -- 15. Reported success stories and final words -- 16. Useful resources and tools