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Immortality with an ISBN
Record ID:
17750
Format:
LIJ Article
Year:
1996
Author:
Fenton, Jane ;
Subject:
Marketing ; Publicity ;
Source:
LIJ (1996) 70 No 11
Date_of_entry:
26/11/1996
Notes:
Discusses how writing a book, and the publicity that is generated by the launch and by subsequent reviews, can be a useful marketing tool by raising the professional profile of the individual and the firm.
Section:
Modus Operandi
Month:
November


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