The lawyer's guide to marketing your practice
Author:
Durham, James (Editor) ; McMurray, Deborah (Editor) ; Law Practice Management Section. American Bar Association ;
Publisher:
Chicago, U.S.A.:
American Bar Association
Keywords:
Overcoming objections and obstacles Strategic marketing planning The client feedback program Public relations for lawyers Developing your visual image Marketing with the written word Marketing through the spoken word Proposals and responding to requests for proposals Using win-win pricing as a marketing advantage Let strategy drive your internet marketing Weblogs Business development, sales and marketing training Ethical aspects of client development The foundation of intelligent marketing
Notes:
Includes index and appendix