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The lawyer's guide to marketing your practice
Author:
Durham, James (Editor) ; McMurray, Deborah (Editor) ; Law Practice Management Section. American Bar Association ;
Edition:
2nd Edition
Year:
2004
Format:
Book
Call No:
KL 98 L 1
Publisher:
Chicago, U.S.A.: American Bar Association
Subject:
Marketing ; Legal Profession ; Law Firms ;
Keywords:
Overcoming objections and obstacles Strategic marketing planning The client feedback program Public relations for lawyers Developing your visual image Marketing with the written word Marketing through the spoken word Proposals and responding to requests for proposals Using win-win pricing as a marketing advantage Let strategy drive your internet marketing Weblogs Business development, sales and marketing training Ethical aspects of client development The foundation of intelligent marketing
ISBN/ISSN:
1 59031 355 0
Notes:
Includes index and appendix
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