Full Record

Advertising & selling - a guide for business , July 2021
Year:
2021
Format:
Online
Publisher:
Canberra, ACT: Commonwealth of Australia
Keywords:
1. Introduction -- 2. Avoid misleading or deceptive claims or conduct -- 3. Advertising, selling and promotional technique -- 4. Marketing claims that require extra care - premium and credence claim -- 5. Pricing -- 6. Unsolicited consumer agreements ? door to door sales and telemarketing -- 7. Rules for gift cards -- 8. Consumer guarantees -- 9. Other prohibited sales practices - unfair contact terms - harassment and coercion unconscionable conduct - pyramid schemes - 10. What happens if I don?t comply with the Australian Consumer Law? -- 11. Competition and anti-competitive behaviour -- 12. Product safety -- 13. Contact details.
ISBN/ISSN:
978-1-921973-76-5
Notes:
Includes case studies
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