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What's in a name?
Record ID:
81616
Format:
LIJ Article
Year:
2010
Author:
Patterson, Alicia ;
Subject:
Law Firms ; Marketing ; Branding ;
Source:
LIJ (2010) 84 No 8
Date_of_entry:
26/09/2019
Notes:
You don't have to be a "brand architect" to get hot under the collar about your brand.
Section:
Marketing
Month:
August


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