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Structuring effective sponserships
Author:
Richards, Craig ;
Year:
1998
Format:
Book
Call No:
KN 186.6 R 1
Publisher:
Sydney, N.S.W.: LBC Information Services
Subject:
Sponsorship Agreements ; Sponsorship ; Advertising ; Sport ;
Keywords:
Resource centre - terms used and key laws Factors influencing the structure of a sponsership Sponsership rights Promoting loyalty Sydney 2000 Olympic Games Paying the sponsored person Consultation Continuity and flexibility Measurement Due diligence Broadcasting Celebrity endorsement Putting it all together
ISBN/ISSN:
0 455 21600 2
Notes:
Includes index
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1 1 On Shelf KN 186.6 R 1 Available
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