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10 lessons for cultivating member commitment : critical strategies for fostering value, involvement, and belonging
Author:
Dalton, James ; Dignam, Monica ;
Year:
2012
Format:
Book
Call No:
KN 169.4 D 1
Publisher:
Washington, D.C.: ASAE: The Center for Association Leadership
Subject:
Associations ; Membership (Organisations) ; Not for Profit Organisations ; Customer Relationship Management ;
Series:
ASAE foundation research series;
Keywords:
1. Understand the essence of associating -- 2. Put "What's in it for me?" in its place -- 3. Capitalize on involvement -- 4. Connect the PR dilemma and the awards quandary -- 5. Engage the next generation without fear -- 6. Adopt hot new communication technologies, but stay cool -- 7. Help elected leaders understand that their perspectives on value are not representative of all members -- 8. Understand that gender matters, a bit -- 9. View academics as strategic assets -- 10. Approach international ambitions judiciously
ISBN/ISSN:
9780880343626
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1 1 On Shelf KN 169.4 D 1 For Loan Available
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Author:
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Year:
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Subject:
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Author:
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Year:
2018
Subject:
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Author:
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Year:
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Subject:
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