Keywords:
1. Prologue -- 2. Composing in an orderly, sensible way -- 3. Conveying the big picture -- 4. Marching forward through the sound paragraphs -- 5. Editing for brisk, uncluttered sentences -- 6. Choosing the best words -- 7. Punctuating for clarity and impact -- 8. Becoming proficient in designing text -- 9. sidestepping some common quirks -- 10. Capitalizing on little-used persuasive strategies -- 11. Hitting your stride as a brief-writer