Social media law and marketing : fans, followers and online infamy
Holland, Geoffry ; Crossley, Kathryn ; Yap, Wenee ;
Thomson Reuters (Professional) Australia
1. Getting started: choosing a social network and putting systems in place -- 2. Developing a social media policy -- 3. Building a following on social media: think strategic, be unorthodox -- 4. Damage control on social media -- 5. Legal pitfalls in social media -- 6. Monitoring, managing and measuring results on social media -- 7. The changing social media landscape, and future-proofing your social media investment
Includes bibliographical references and index.