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Web analytics strategies for information professionals
Author:
Farney, Tabatha ; McHale, Nina ;
Year:
2013
Format:
Book
Call No:
KL 86.4 F 1
Publisher:
Chicago: ALA TechSource, an imprint of the American Library Association
Subject:
Statistics ; Libraries ; Library Management ; Web Sites ;
Series:
LITA Guide; LITA Guide;
Series Part:
25;
Keywords:
1. Understanding Web analytics for libraries -- 2. Talking the talk : Web analytics terms and definitions -- 3. Selecting and evaluating a Web analytics tool -- 4. Creating customized Web analytics reports for libraries -- 5. Action-oriented analytics : turning data into decisions ---- 7. Mobile analytics in libraries -- 9. Using Web analytics tools to revise a humanities library website / Harriett E. Green, Jordan Ruud, and Andrew Walsh-- 10. Web analytics applied to online catalog usage at the University of Denver / Christopher C. Brown-- 11. Optimizing open-source Web analytics tools for increased security of Wordpress and Drupal / Junior Tidal
ISBN/ISSN:
978-1-55570-897-9 (paper)
Notes:
Includes index
Bibliography: pp. 211-212
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