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LinkedIn for lawyers: connect, engage and grow your business
Author:
Hodgson, Kirsten ;
Year:
2012
Format:
Book
Call No:
KL 96.2 H 1
Publisher:
Chatswood, N.S.W.: LexisNexis Butterworths
Subject:
Social Media
;
Lawyers
;
Practice Management
;
Legal Practice
;
Marketing
;
Keywords:
1. Six LinkedIn success stories -- 2. An introduction to social media -- 3. Content marketing -- 4. Why LinkedIn? -- 5. Planning for LinkedIn (and social media in general) -- 6. Anatomy of LinkedIn -- 7. Getting started, creating a compelling profile and setting up your company profile -- 8. Connecting with others -- 9. Joining and starting groups -- 10. Participating in, and leveraging, LinkedIn -- 11. Advertising on LinkedIn -- 12. Taking relationships offline -- 13. Measuring your performance -- 14. Managing/Changing your LinkedIn settings -- 15. Reported success stories and final words -- 16. Useful resources and tools
Pagination:
xviii, 176 p. ; 24 cm.
ISBN/ISSN:
9780409333305
Notes:
Includes index
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Date Due
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2012
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