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Social media for lawyers : the next frontier
Author:
Elefant, Carolyn ; Black, Nicole ;
Year:
2010
Format:
Book
Call No:
KL 96.2 N 1
Publisher:
Chicago, U.S.A.: Law Practice Management Section, American Bar Association
Subject:
Social Media ; Law Practice Management ; Marketing ; Online Advertising ; Social Networking ;
Keywords:
1. An introduction to social media -- 2. Why social media is gaining traction with lawyers -- 3. Busting the legal profession's ten myths of social media -- 4. The categories of social media platforms -- 5. Choosing social media tools -- 6. Networking and building relationships -- 7. Goal: locate information to support your areas of practice -- 8. Goal: gain competitive intelligence and customer feedback -- 9. Goal: showcase your expertise -- 10. Goal: branding yourself or your law practice -- 11. Goal: increasing SEO and improving the quality of leads -- 12. Getting set up -- 13. Best practices -- 14. Social media concerns unique to large firms and trial lawyers -- 15. The ethics of social media -- 16. The legal issues related to social media
ISBN/ISSN:
978-1-60442-*920-6
Notes:
Includes index and appendices
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Result Year Copy Status Call No Loan Category Date Due
1 2010 1 On Shelf KL 96.2 E 1 For Loan Available
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