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Just the [big] ticket
Record ID:
35961
Format:
LIJ Article
Year:
2009
Author:
Patterson, Alicia ;
Subject:
Marketing ;
Source:
LIJ (2009) 83 No 1 & 2
Date_of_entry:
29/04/2009
Notes:
In the third and final of the series on achieving value marketing, this column looks at activities and campaigns that require a larger financial commitment.
Section:
Practice
Marketing
Month:
January/February

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