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The why of sponsorship
Record ID:
27058
Format:
LIJ Article
Year:
2008
Author:
Patterson, Alicia ;
Subject:
Marketing ; Sponsorship ;
Source:
LIJ (2008) 82 No 6
Date_of_entry:
16/06/2008
Notes:
Sponsorship gives firms access to potential clients as well as garnering prestige
Section:
Marketing
Month:
June

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