Full Record

Brand reality
Record ID:
26234
Format:
LIJ Article
Year:
2008
Author:
Patterson, Alicia ;
Subject:
Marketing ; Branding ;
Source:
LIJ (2008) 82 No 5
Date_of_entry:
16/05/2008
Notes:
The perception of a firm in the marketplace is the firm's brand
Section:
Marketing
Month:
May


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