Full Record

The other 51 weeks: a marketing handbook for librarians
Author:
Welch, Lee ;
Edition:
Revised Edition
Year:
2006
Format:
Book
Call No:
KN 184.4 W 1
Publisher:
Wagga Wagga, N.S.W.: Centre for Information Studies
Subject:
Marketing ; Libraries ;
Keywords:
Making sense of marketing Marketing 101: how it all began Groundwork: the situation analysis Developing a strategy Market research and marketing information systems Managing the marketing effort
ISBN/ISSN:
978 187693 890 1
Notes:
Includes index Bibliography:pp93-96
Item Availability
Item Availability
Result Copy Status Call No Date Due
1 1 On Shelf KN 184.4 W 1 Available
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