Full Record

Marketing the e-business
Author:
Harris, Lisa ; Dennis, Charles ;
Year:
2002
Format:
Book
Call No:
KL 98 H 1
Publisher:
London, England: Routledge
Subject:
Marketing ; Internet ; Business ;
Keywords:
History, definitions and frameworks Marketing research Change management Strategy Branding Relationship marketing Multi-channel marketing The marketing mix e-retailing Marketing planning Legal, ethical and public policy issues
ISBN/ISSN:
0 415 25601 1
Notes:
Includes index Bibliography: pp336-344
Item Availability
Item Availability
Result Copy Status Call No Date Due
1 1 On Shelf KL 98 H 1 Available
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