Full Record

Social media law and marketing : fans, followers and online infamy
Author:
Holland, Geoffry ; Crossley, Kathryn ; Yap, Wenee ;
Year:
2014
Format:
Book
Call No:
KL 96.2 H 2
Publisher:
Pyrmont, N.S.W.: Thomson Reuters (Professional) Australia
Keywords:
1. Getting started: choosing a social network and putting systems in place -- 2. Developing a social media policy -- 3. Building a following on social media: think strategic, be unorthodox -- 4. Damage control on social media -- 5. Legal pitfalls in social media -- 6. Monitoring, managing and measuring results on social media -- 7. The changing social media landscape, and future-proofing your social media investment
ISBN/ISSN:
9780455231860
Notes:
Includes bibliographical references and index.
Item Availability
Item Availability
Result Year Copy Status Call No Loan Category Date Due
1 2014 1 On Shelf KL 96.2 H 2 For Loan Available
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