Full Record

Advertising regulation
Year:
1982
Format:
Book
Call No:
KN 284 B 2
Publisher:
Sydney: LawBook Co.
Subject:
Advertising ;
Keywords:
Advertising regulation The regulation of advertising by the common law - contract; tort The statutory regime The protected audience - advertising and consumer protection laws - legislative standards of probity; identification of the audience; the legal standard of audience intelligence The product name The product appearance - packaging and labelling; deceptive appearance The product attributes - origin; composition; function The product price - statements of price; false, misleading or deceptive price advertising; anti-competitive price advertising The campaign - communicating the advertising message The promotion - bail advertising; inertia selling; mock auctions; pyramid selling; referral selling; mail order selling Advertising and social control Judicial enforcement Regulation of advertising by government agencies Advertising self-regulation Advertising regulation evaluated
ISBN/ISSN:
0 455 20545 0
Item Availability
Item Availability
Result Copy Status Call No Date Due
1 1 On Shelf KN 284 B 2 Available
Similar Items
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Author:
Snyder, Theda C. (Editor) ; American Bar Association. Section of Law Practice Management ;
Year:
1994
Subject:
Marketing ; Advertising ;
LIV Social
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